Timeless style for women who never stopped becoming.

We’re the Whitmore family — and fashion has always been part of our story. From our grandmother, who believed a beautiful outfit could change your whole day, to the women in our family today, style has always meant something deeper than clothes. It has meant confidence, grace, and feeling like the truest version of yourself.

We created The Whitmore Wardrobe to celebrate real women 50+ — women who have lived, loved, raised families, built careers, grown wiser, and gathered a lifetime of stories. Somewhere along the way, the fashion industry stopped designing for you.

We didn’t.

We believe style has no age limit — and confidence only grows with time.

Our Mission

Our mission is simple:

To create beautifully comfortable, flattering, timeless fashion for women who know who they are.

Every piece is selected with care, focusing on soft fabrics, elegant silhouettes and fits that compliment real bodies. Fashion should feel as good as it looks — effortless, graceful and comfortable enough to wear every day.

Rooted in Family — Based in Savannah, Georgia

The Whitmore Wardrobe is inspired by the women in our family — and yours.

We’re proudly based in Savannah, Georgia, a place known for Southern charm, warmth and timeless beauty. That feeling lives inside our brand: welcoming, calm, feminine and full of heart.

The Whitmore Legacy Sale

To honor the women who came before us — and the women we are still becoming — we created the Whitmore Legacy Sale.

It’s more than a promotion.

It’s a celebration of maturity, elegance, strength and self-expression.

Because your story didn’t end at 40 — and neither did your style.

Fashion Made to Fit Your Life

We focus on what truly matters:

✔ flattering fits for real women

✔ soft, breathable, comfortable fabrics

✔ timeless styles that outlast trends

✔ pieces you’ll love wearing again and again

This isn’t fast fashion.

It’s style that grows with you.

More Than a Store — A Community

When you shop with us, you become part of The Whitmore Women Circle — a community of women supporting women, sharing stories, and reminding the world that beauty, style and confidence don’t fade. They evolve.

We’re honored you’re here.

And we hope you feel at home with us.

With Warmth,

The Whitmore Family

Savannah, Georgia

The Whitmore Wardrobe